Cradle to Cradle

Cradle to Cradle

Cradle to Cradle Design is an approach which looks to make us environmentally effective, by developing products for closed loop systems in which all the materials used are safe and beneficial – either to biodegrade naturally or to be fully recycled into high quality materials for subsequent product generations, again and again. The ultimate aim is to eliminate the concept of waste; through better consideration of what we use in our products and how it can be recovered.

In cradle to cradle terms, materials can be conceived in one of two ways; either biological nutrients that can easily re-enter the water or soil without depositing synthetic materials or toxins or as technical nutrients that can continually circulate as pure (and valuable) materials in closed loop industrial cycles.

We’ve always considered the materials we use in our products very carefully, but for the first time, our ultimate aim in working with EPEA is the creation of closed loop cycles, so that their value can be maximised. This gives us a more detailed understanding about the individual ingredients in the materials we use, as well as cycles of use of the product’s themselves.

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